Today being a very communicative person is not enough to succeed in the corporate communication career. You need to be actively trained to get the skills and competences to face the latest challenges of a continuously evolving scenario.
People acting like opinion leaders and communication experts in their networks of peers, consumers interacting with brands and co-creating value with them (or even against them), stakeholders seeking dialogue with organizations like activists, companies facing the challenge of two-way conversations…this is the communication scenario we live in!
That’s why going back in 2010 we decided to launch the International Postgraduate Master in Corporate Communication IPMCC leveraging on the competences developed by LABCOM -Research Lab on Corporate Communication over more than two decades of research activities in the communication field, and on the professional mastery of communication executives belonging to the main companies and communication agencies operating in the national area.
The effective blend between academic and managerial perspectives will encourage you to develop an open, creative, professional and flexible mindset, providing a unique set of competences that will enable you to outperform in every sector of the corporate communication field, both in companies and in agencies.
IPMCC develops a managerial and pragmatic approach and imply your active participation by getting you involved in group discussions and assignments to stimulate team building, pragmatism, problem solving and critical thinking.
As a participant in the program, you will undertake a 12-month journey that will guide you to obtain a comprehensive and high level training in areas such as: branding and brand communication, consumer behavior, corporate and marketing public relations, interactive and social media marketing communications, advertising creative and media strategy, qualitative and quantitative market research, effective presentations and public speaking, internal communication and employer branding, business-to-business relationships, cross-cultural communication and international negotiation skills.
If you feel ready to become a 360° communication professional and you wish to undertake an innovative, rich and enjoyable learning path, we are happy to invite you to join our Master program and experience the academic and business network it provides. Enjoy it!
Prof.Maria Zoia, Director of Master in Corporate Communication
IPMCC is addressed to: Graduates with a Bachelor or a Master Degree (BA, BS, MA, MS, or MBA) in economics-management, language, communication, and human sciences, from Italian and International universities; Italian or international undergraduates who will graduate by December 2016. All applicants should have a basic communication or marketing knowledge acquired during university studies or professional experience.
IPMCC gathers participants from a variety of countries worldwide. 15 nationalities on average are represented in the Master every year.
Students are usually young graduates who have just finished their studies or have acquired a couple of years of professional experience in the communication or marketing field.
The 30 students selected bring to class multidisciplinary and diverse backgrounds.
Diversity makes challenging and exciting working together!
The Master will enhance the potential of young brilliant professionals to tackle all the complexities of communication management. Each module of the Master training is designed to strengthen students chances to become a sought-for professional in the communication field.
IPMCC training is centered on the most current and significant strategic and operational issues of communication in all its business configurations, in order to make the students acquire professional, interpersonal, and language skills necessary to be effective communicators in organizations and agencies.
Master in Corporate Communication graduates will gain 360º communication knowledge and may become part of any organization or agency to carry out tasks related to strategic and operational management of all areas of communication:
- accounting and strategic planning
- digital communication, social media and community management
- public relations and event management
- corporate communication
- marketing communication and branding
- internal communication
Durata Classes begin in September and run until June. After in-class educational sessions, all students will undergo their professional training taking part into a creativity lab and a consultancy field project based on real business challenges. The closing ceremony is expected in October. Classes run from Monday to Friday, 5 hours per day, 9 a.m. - 2 p.m. IPMCC activities might also be scheduled in the afternoon. Attendance is compulsory. Stage 400 hours of internship in the corporate communication field either in a company (in such areas as: public relations, marketing communication & brand management, internal communication, employer branding or investor relations) or in an agency (advertising, public relations, unconventional media) The project work is individual and it is based on a case study implementation and discussion related to a specific area and initiative in the corporate communication field. The approximate length of the project work is 20 Word pages, single-spaced Borse di studio e finanziamenti In agreement with Intesa Sanpaolo, the most deserving candidates enrolled in the International Master in Corporate Communication at the Università Cattolica del Sacro Cuore are eligible for need-based loans.