The Master in Luxury & Lifestyle Management is organised in two distinct modules: Culture and Vision, providing a cultural background to develop an innovative mentality, and Business & Management, filling the tool-box of Luxury marketing instruments, and when necessary, working and thinking out of the box.
Polimoda lecturers are professionals from the industry, specialised in one or more of the many different categories that make up the world of Luxury, while focused on all the four skins: the body, wear-ability, environments and technology.
The course also includes a valuable series of field trips, guest lectures, specific seminars on markets and product categories, as well as a portfolio final project.
At the end of the course students highlighted for their didactic progress and aptitude may be given the opportunity of an interview within a company to evaluate a possible period of work experience in the field, in accordance with current rules and regulations. Polimoda also offers a careers counseling service and guidance via partner companies and headhunting agencies.
There is no universal definition for Luxury: for some it’s the best money can buy, it’s about showing off, while for others all it’s about escaping, the best money cannot buy. Luxury can be costly, superfluous and wasteful, or self-indulgent, high quality and refined. Recently it can also be conceived as research and conceptuality, or distinction by style.
Luxuria or Luxus, the interpretation of Luxury, has become something completely individual. It doesn’t matter if it’s heaven or hell because Luxury represents exactly the way one wants to live, one’s own lifestyle.
In this master’s course you will learn how to understand, implement and market the key values of various products and services that, when mixed in different doses, compile every possible definition of Luxury: design, craftsmanship, quality, brand, price, prestige, sacrality, authenticity, exclusivity and uniqueness.
Luxury doesn’t exist in nature, this course teaches how to create it by managing and balancing scarcity and abundance, heritage and innovation.
This master’s course in Luxury & Lifestyle Management is open to graduates (or equivalent) holding a valid academic degree. Applicants with no academic degree but with significant previous experience in the field will be considered.
English language is required (written & spoken).
Candidates will be selected after completion of a written test and interview with the Program Leader / Department Head.
Opportunities start with junior executive positions distributing and selling luxury products (e.g. apparel, leather goods, fragrances, jewellery, yachts, cars and interior design, to hotels and wines), or becoming an independent specialist and consultant in a specific lifestyle area.
Culture and Vision
- Luxury Lifestyle
- Future Luxury
- Luxury Trend Lab
- Luxury Heritage
- Sociology of Imaginary
- Luxury Communication
- Art Directing for Luxury
Business and Management
- Advanced Market Research
- Financial Management
- Distribution Management
- Business and Retail Administration
- Luxury Brand Management
- Luxury Trade Marks
- Customer Relationship Management
- Luxury Communication 2.0